Who’s Making Money in SEC Football? – SportsMoney – news on the business of sports – Forbes

Is your team turning a profit in its athletic department? Is it spending in line with its revenue? Could this have any effect on performance on the field? Thanks to a federal statute requiring all colleges and universities that receive Title IV funding (federal student aid) to report the financials for their athletic department, I have the answers for you.

via Who’s Making Money in SEC Football? – SportsMoney – news on the business of sports – Forbes.

The numbers cited in this article are from 2009, but I suspect there is little difference from this past season.

It was a little surprising to me to see that Georgia was the top “profit generator” since their season was not nearly as robust as Bama’s in 2009, the one that led to a National Championship.  I have been to the athletic offices at


UGA and they are quite nice and reflect the huge business that athletics represent for the top-tier of SEC schools.

This is also one more reason why the SEC and the other power conferences, namely the Big 10 and Pac 10, will cling to the BCS system as long as possible.  The revenue at the top is substantial and college football is definitely adhering to the Pareto Principle, where there are the vital few and the trivial many when it comes to the business impact on collegiate sports, especially college football.

Thanks to Kristi Dosh and to Forbes for providing this great data.


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About Dan Ryan

Ryan Search & Consulting provides Talent Acquisition, Talent Development and Succession Strategy solutions in the Architecture, Engineering, Construction, Industrial and Healthcare markets. Come learn more about our firm at http://ryansearch.net

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